Friday, October 24, 2014

3 Steps for Mastering Apple ASO



Believe it or not, ASO is not that difficult and in fact, it is actually easier than SEO and a whole lot less competitive. Think back to the early days of the internet, knowing what you know now, how easy would it be to have a top website in 1997? Well, when it comes to Apps, the year is 1998 and the boom has yet to fully rise to the surface. Here are a few easy steps in making 2014 ASO as simple as 1998 and a few great tools to help you get over the hump. Remember than there are a little over 1 million apps on Apple Store while there are Billions of website!

Step 1: Learn

With the ever changing ASO environment, learning ASO can be a challenge; however, there are a few great tools which will help expedite you ASO knowledge and keep it going!

Initial I began learning from Youtube videos, however there was an issue with this. First, many of them were old and out dated. The App Stores had evolved and continues its evolution and by the time many of the new techniques become popular on Youtube, they have become old and obsolete .

Never the less, here are the Top 3 most important elements to Apple ASO and where you can learn more about each:

a. Title: Make your Title keyword rich without being too spammy. Limit is 255 characters.
b. Keywords: Up to 100 Characters separated by commas.
c. Vertical Images & Video: Vertical images and video are going to become a standard quickly and I would recommend using taking advantage of the opportunity.

Here is a great blog on the topic and a great place to learn: https://blog.sensortower.com/

Step 2: Tools

Selecting the right keywords for you app without using the proper tools is like trying to cook in the dark. Sure you might get lucky and prepare a great meal, but chances are you wont. There are many tools out there, and each of them has its own inherent value proposition. Some are better for Apple others for Android, some are more accurate when it comes to trends and others are better predictors of keyword competition. Overall, and in the end, ASO will an ongoing process and in order the give yourself the best chance to rank I would heavily recommend investing in tools.

Most of ASO boils down to keywords and my preferred tool is Sensor Tower (sensortower.com). This is a very powerful tool that will give you a huge market advantage! Here are some of the ways that I use it:

  1. Competitors: First I type in all of my competitors and get ideas. Further, I see how well they rank for different keyword phrases and how competitive they are. Once I have a list of keyword phrases I like, I move to keywords.
  2. Keywords: Keywords tool is pretty straight forward. I input the word and Sensor Tower spits back the results. What I find most useful is the relative traffic and difficulty per keyword phrase. Once I search through enough of my ideas, I start to pick the best ones.
  3. Selection: The best way to select keywords as follows: First, select most relevant KW, and omit the rest. Next, omit keywords with a high difficulty score. Lastly, select the remaining KW with the most traffic. You can also use the Keyword Optimization tool to maximize the value of the 100 characters. Here is an example below:


Step 3: Play


The is the latest and greatest step, is to play with it! When you initially go live on the Apple Store, you may see a boost in your ranking for some of your keywords. This is because, Apple likes to give new apps a chance to shine. As a result, you may want to select higher traffic KW first and change them later, if you ranking falls off.

Unlikes, SEO, the Apple ASO is different in that it is more akin to filling wholes with KW than increasing rank! In other words, try and do the best you can with the KW you have and once you get feedback on which rank, keep them. Disregard keywords that are not ranking and replace them with new keywords. Eventually, you can get to a place where many of your Keywords rank which lead to many more downloads! Play with the process and learn how to get downloads, a lesson which is invaluable!


PS: I have learned quite a bit for the Sensor Tower Blog, so here are a few helpful articles:






Thursday, July 24, 2014

Why Don't you Become More Ufficient?

How My Wife and One Little App Saved the Day

I remember the day like it was yesterday, it was Saturday morning -about 9am- and I needed to get 2 suits fitted, one of which had a particularly funny tear, by the end of the day. I was in a time crunch, so what to do. I tried to take a shortcut, I called a few of my closest friends and none of them could help or recommend anyone to me, so I did the next more logical thing. I quickly opened google and searched local business while reading their reviews on yelp. About 30 minutes later, I had the perfect list of about 10 local tailors and began calling them. As it turns out, many were closed on Saturday and most of them could not do the fitting on such short notice. I had to go back and repeat the process a few more times and 3 hours later I gave up. What happened next went on to completely and utterly shock me, rendering me speechless!

The Solution

The solution came out of nowhere. Here I was calling one business after another, trying to compare quality, price and availability and trying to explain this unique tear; all the while having to do this in a timely manner and then my lovely wife asks me, 'Why don't you become more Ufficient?', 'what?', I responded. You see sometimes she speaks in riddles to make a dramatic effect, she continued, 'there is this mobile app that I use, its called Ufficient and it could do all of that, in about 15minutes'.

Becoming Ufficient

So, I quickly downloaded the app, and voila... it was exactly what I needed!! It was full of unique features that socialize the local business experience, but I did not have time to play with it. I had a suit to fit! I searched for local tailors and with one click was able to send all of them my question. What was even more impressive was that they offered pictures and video option. This allowed me to take pictures and videos of the tear, and as they say a picture is worth a thousand words - and boy are they right about that. I sent out the question, and within 15 minutes began receiving responses. Then my phone began to ring, and I answered. Surprise, the problem was solved just like that!

The Genius of Ufficient

Ufficient was more that a suit saver, it was a life saver. The way this product works is truly revolutionary: basically they flip the current paradigm on its head. Now businesses bid for your business and the business that is the most responsive, the most capable and hungriest for your business has the best shot to land you as a customer. Their application also offers unique features which allow-at your request- for businesses to call you! So, you maybe wonder how did the story end?

More than a Happy Ending ;)

I was very satisfied, and I don't want the happy ending to be taken out of context. After sending out the message I received about 5 responses and 4 calls (I provided my number). Each of the companies knew my exact personal issue and was able to get the suit done that day -plus they knew exactly how to fix the tear. Overall, I was able to get a great price, awesome personalized customer service, and quick, quality service. What was taking me hours to do, Ufficient automated and businesses responded within 15minutes!

I am fortunate to have a techie wife, she gets Apps, like Ufficient, before they are released to the public, but incase you haven't heard of Ufficient, here is a link to their FREE App Download.

Free Download Sign Up: Ufficient.com

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Wednesday, July 23, 2014

If Time is Money, then this App is worth its Weight in Gold



How one little app can save you countless hours & hundreds of dollars



Did you know that last year Americans lost $38 Billion waiting around for the cable guy? And that was just for the cable, imagine how many other countless hours were waisted on waiting on hold and then imagine how many more are waisted on talking with companies that couldn't help you or didn't understand your problem and then the additional time it took to find and call someone who did. We all know these issues are very time consuming and at time frustrating but we tend to think of them as unavoidable; however, but one little app promises to solve the majority of these problems and in the process will save you countless hours and countless dollars.

Ufficient the Time Save

Imagine not having to call companies one at a time anymore. Now imagine only communicating with companies that are available, that understand your needs, and that are very interested in earning your business. This is precisely what Ufficient has done! The Ufficient communication platform is unique that it allows you to send multiple businesses questions simultaneously using pictures, videos, text, and voice. The questions are then received by local companies, and in a very nature way, the companies that are most available, most interested in you businesses respond and compete for you business.

Ufficient the Dollar Saver

Have you ever heard of the competition story, you know the one that goes something like this, 'competition is good, it drives performance, and stabilizes prices'? Well, this is exactly what Ufficient does for you. It creates a marketplace, it creates competition for your business and in turn businesses have to earn the dollars you spend. No longer is it about who has the largest advertisements, or the biggest budgets. Instead, its all about the things that matter most to customers: price, quality, and customer service. By creating a competitive market place for you, Ufficient is creating the ultimate win-win scenario.

Near Perfect Solution

In the end, Ufficient promises to be a huge time and money saver! Even though, it can not prevent the cable guy from showing up late, it can all but insure that the handyman will be on time and being on hold with big companies may still occur, but being on hold with a local business no longer has to. Ufficient promises to change our lives in this way and in while companies like Ufficient rise to the top, our lives will be changed and in the process we will gain time, freedom and evern a little money too.

Ufficient is still in beta but a free download will be available here:

Free Download Sign Up: Ufficient.com

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Tuesday, July 22, 2014

Living in a Perfect World



How Everything you Ever Wanted is NOW Only a Few Clicks Away



Ask yourself this question, 'how many clicks does it take to get a haircut, or a doctor's appointment, or five quotes from a local mechanics?' It can be quite time consuming! First there is the asking friends, then research -which includes reading a bunch of reviews- and then finally calling your list of top ten businesses -one at a time- only to be told that they are not available or don’t understand your needs or are too expensive. Imagine if we can solve this problem with a few simple click. This is exactly what Ufficient has done!

Imagine the Future

Ufficient started with an elegant question and simple premise, 'in a perfect world how would we get the products and services we need?' The question has a certain graceful beauty to it, an innocence and the answer was blatant yet thoroughly thought provoking. 'In a Perfect World, a you would pull out your smart phone press a few buttons and get whatever product or services you wanted. Not only that, but this product or services would be socially vetted; your social network would approve. And, the service providers would know your exact individual needs and be able to respond to them in a totally personalized manner. And the best part of all, this would all happen very quickly in a competitive marketplace, so you will know that your getting the best price.' This is the future of local businesses and how we will communicate with them, and this future is now here.


How Does it Work?

It is elegant in its simplicity. A few simple clicks and three little steps is often all that is needed. First your search the type of business your looking for: dentists, doctors, hairdressers, etc. Ufficient has it all, over 8.8 Million local businesses. Next you ask the local results a questions simultaneously and you can even include pictures, videos, and voice. This gives multiple local businesses the perfect information and allows them to understand your particular problem and gives them the opportunity to address it on an individual level. Last step, explore you options and choose.

Creating Competition = You Win

What has really happened, is market genius. The businesses that are available right now, that understand your needs the best and are capable of solving your problem contact you. You no longer have to wait on hold, or be informed that today does't work, or waist your time calling one company after another. All of the “No's” are taken out of the equation and instead a competitive market is instantly created for you. Now businesses are competing for your business which in turn improves customer services, quality of product and gives you competitive pricing.

Paradigm Flipping

In the end, this is a total paradigm shift. It takes the current way things are done and flips them on its head, and in the process it makes the entire process of finding, communicating, and getting service from local companies far more effective and efficient, much faster, and save you money.

Ufficient is currently in Beta, and coming to an App store near you very soon. For a Free Download check out:

Free Download Sign Up: Ufficient.com

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Monday, July 21, 2014

3 Local Business Apps that are Sure to Get You More Customers for FREE


 Free Customers in 3, 2, 1  

A recent ComScore study revealed that 78% of local mobile searches lead to purchase within 24hrs and more interestingly, people were 2x more likely to purchase something locally and strongly prefer to visit a store within 5 miles of their location.  What makes matters even more thought provoking is that only 43% of mobile searches are done via search engines.  Apps are slowing and effectively beginning to take a big chunk out of the search as most searches are happening on mobile app platforms and branded mobile sites.  In 2013, Gartner predicated that in 2014 Mobile Applications will really begin driving local customer interaction, delivery, acquisition and increase loyalty!

So, here are 3 Must have Apps for you Local Business:

Yelp: Yelp is a local business review directory, and is dedicated to helping people learn more about great local companies. Overall, Yelp has strong following and a high number of users who can consistently drive traffic to local businesses. Further their application has map features, businesses hours, directions, and contact details. What is even more noteworthy is their agreement with Apple; every time someone asks Siri a question about a local service, Yelp answers.
Claim your Free listing here.

Foursquare: Foursquare is geo local mobile-based platform focused on check-ins at great local places. Similar to Yelp users leave reviews and tips. In many ways, tips are a great feature, as a business may be great at making tacos but have subpar burgers. Their directory features over 2 million local businesses and is constantly shared with other directories and developers. So by being on Foursquare you may also find yourself in other directories and applications.
Claim your free listing here.


Ufficient: The new kid on the block and a totally original service.  Ufficient allows people to simultaneously communicate with hundreds of local companies using videos, pictures, text and voice.  Now users can communicate their exact and personalized needs to local companies and get personalized attention. What is best of all, these leads are FREE over the Ufficient App. Local Businesses can respond and get clients at the most critical point in the purchase process: while making a decision. Its kind of like, the Uber-of- Everything that is FREE for both users and business.

Ufficient is still in Beta, so advantage goes to the early bird; however, you will have to hurry. Ufficient is very aggressive in adding, as many businesses as they can to their platform and chances are that they have one or two of your competitors on their platform. As with everything else, the early adopters benefit the most.

Claim your free listing here:
Free Download Sign Up: Ufficient.com

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Ufficient: The Mobile App that Could Change Local Business Marketing Forever

How the Ufficient Freemium will get you 1,000+ of Leads for Free

Ufficient, a new mobile application set to release later this year, is planning on taking the current customer acquisition paradigm and flipping it on its head and in the process giving small businesses thousands of free customers. Currently, competition happens at the point of discovery and is a backend process and as a result, the companies with the best SEO and largest marketing budgets often gain the highest number customers. Ufficient wants to change all of that and completely revolutionize the process of getting customers. Their goal is to socialize the entire experience and to bring competition on the front end and let the companies with best customer service and quality of product earn the business.


How It Works

Ufficient is a social media platform which allows people to send questions and request service from multiple local service providers using pictures, videos, text and voice. Ufficient then takes these questions and requests and gives them to the corresponding local businesses for Free. In this way, everyone within a given distance of the customer will have the opportunity to earn the customer's business. In turn, this creates a competitive environment which, the company believes will drive performance and the best customer service will win.


The Social Media for Small Businesses

In essence, Ufficient is a social media network where small local businesses and people get together and communicate, purchase services, and share content. Like real life, Ufficient mimics social behavior; for instance, the application takes user's other social media accounts into consideration and recommends local companies based on their friend's experiences and the user's projected experience. You know how Netflix has a pretty good idea of how much you would like a given movie, or the way Pandora can predict what song you will like? Ufficient's algorithms can do the same thing, instead with local businesses.

Why You Need to Sign Up

First, this platform is totally Free and provides real time local leads. Second, Ufficient mimics real life, which means that becoming popular and valuable on the platform will give you higher authority and credibility which will directly translate to dollars. Unlike most marketing and advertising channels, Ufficient is merit based and the only way to become credible is first to be credible. So, it is in any small business's best interest to download the app and to ask your favorite customers to favorite your businesses on the app.

Beta

Even though they are in Beta, the company encourages local businesses to claim their profile and download the Free App. Ufficient has been really aggressive in adding as many businesses on their platform as possible; chances are they have a competitor or two of yours already on their platform.

Claim your free listing here:
Free Download Sign Up: Ufficient.com

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Sunday, July 20, 2014

Revolutionary New Mobile App that can deliver 1,000’s of New Customers for FREE

Ufficient Marketing Revolution  

Mobility is slowly transforming local businesses and we are starting to see the beginning of a revolution. It seems not so long ago when Gartner proclaimed that in 2014 local business apps will come to the market, apps that will help businesses get new customers, communicate more effectively with current customers, increase sales, and strengthen loyalty. It seem that this day has arrived!

New kid on the block, Ufficient seeks to do just that, and in the process net local businesses thousands of new customers. Billed as the Uber-of-everything, Ufficient is a communication platform that allows users to request local services using pictures, videos, texts and voice from great local companies. What is even more impressive is that these local companies are given these leads for FREE and what happens after that is genius.  Simply, competition drives performance and everybody wins!

This new approach is a total paradigm shift in the way things are currently done. Instead of competition being on the level of SEO or Ad budget, the Ufficient platform instead focuses competition on the three most critical areas for consumers: customer service, performance, and quality.  Moreover, this also has a very positive effect on local businesses as it substantially increases rate of purchase and gives businesses the opportunity to compete at the most critical point in the purchasing process: right before purchase. In our ever more connected social world, quality is slowly becoming more and more important and as platforms like this one proliferate, the main focus of a business will be: Quality, Quality, Quality instead of location, location, location.

To join Ufficient Beta Testing and to claim your Free Listing sign up:

Free Download Sign Up: Ufficient.com 

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Friday, July 18, 2014

How the Mobile Revolution can help Local Businesses get more Customers for FREE



 Local Business Revolution Under Way

The world of local business advertising is changing, and its changing fast. Just like the early bird that gets the worm, the business that adopts the new changes first can profit the most. Not so long ago, it was all about Google Local and SEO; however, as I write this, there is a fast change happening, a change that every local business needs to address. That change is mobility!

Mobility Wars

In early 2014, mobile devices’ web browsing surpassed desktop web browsing; further, search on mobile has shifted away from search engines and more towards branded applications and websites.  For the first time, we are seeing a shift in how people are getting their information. Today, it’s a combination of social media, apps, and search engines which lead to purchases. There is also a major shift in buying culture as a whopping 41% of smart phone owners have purchased goods and services over their mobile phones, and if that is not impressive an astounding 93% of people who were researching goods and services on their mobile device went on to make a purchase.

What This Means for Small Businesses

Last year, Gartner predicted that in 2014 we would begin seeing the emergence of mobile applications that make the life of small businesses easier. These new extraordinary apps will drive customer interaction, improve delivery, increase acquisition and strengthen loyalty! The Mobile Revolution is coming!

Is Your Business Ufficient?

One of this summer’s best-kept secrets is Ufficient –its still in Beta.  Often referred to as the Uber-of-Everything, Ufficient maybe the perfect way for people to get services. Imagine this, says CMO Tirkas, “a user can pull out his cell phone and with a few clicks, he can order any service he wants, get multiple quotes from great local companies, and receive individualized responses that take into account that user’s unique circumstances. What is even more impressive, we can do that in less time than it would take you to make a phone call!”  The Mobile Revolution is here!

How Does it Work?

Of course there are proprietary algorithms and such, but here are the basics. Users send out requests to local businesses via chat and can include pictures and video and details about their particular needs. Ufficient disseminates the message to local businesses and gathers their responses and sends them back to the user via notifications - instantly creating a competitive marketplace.  “Users love this approach because competition is no longer about how big your ads are or how much you spend on SEO. Instead, it’s all about competition at the point of sale.  The best local businesses, those with the best customer service will win on the front end, and those with the best quality of service will win in the back end. If you have both, customer service and a great product, you will own you local market.  Simply, put competition will drive performance”, adds Tirkas. 

Cost to Businesses

The best part for local businesses is that joining the Ufficient platform and getting these leads is FREE! This is the main value add to their user base, which in turn means that leads will always be Free. You have to hurry however as Ufficient is very aggressive in adding as many businesses as they can to their platform. Chances are that they have one or two of your local competitors if not more, and as with everything else, the early adopters benefit the most.

To sign up for their Beta Testing and to claim your local business in their directory follow this link:

Free Download Sign Up: Ufficient.com

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