Step 1: Learn
Step 2: Tools
- Competitors: First I type in all of my competitors and get ideas. Further, I see how well they rank for different keyword phrases and how competitive they are. Once I have a list of keyword phrases I like, I move to keywords.
- Keywords: Keywords tool is pretty straight forward. I input the word and Sensor Tower spits back the results. What I find most useful is the relative traffic and difficulty per keyword phrase. Once I search through enough of my ideas, I start to pick the best ones.
- Selection: The best way to select keywords as follows: First, select most relevant KW, and omit the rest. Next, omit keywords with a high difficulty score. Lastly, select the remaining KW with the most traffic. You can also use the Keyword Optimization tool to maximize the value of the 100 characters. Here is an example below: